How to write a content | Howeasyymarketplace
Oct 26 - 2020
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You read that right: we’re focusing on Bing SEO in this article.
Did you know that Bing is the second biggest search engine worldwide? It also powers Yahoo!, the third biggest. In July 2020, Bing captured nearly 6.5% of the global search market.
In any discussion about SEO, mentioning Google is unavoidable. However, the industry giant isn’t the only search engine that can send traffic to your website. You can make Google SEO your primary focus, but it shouldn’t be the only one in your marketing toolkit.
A global market share of less than 10% doesn’t sound like much, but it translates to millions of users. Bing powers one-third of online searches in the U.S., counting direct searches and those done through Yahoo! or AOL. And as of August 2020, Bing controls over 13% of the U.S. desktop search engine market.
How Bing is different from Google – and why it matters
There are certain things that Bing does better than Google.
For example, doing an image search using Bing is preferable due to the higher quality results. You can search for different layouts and see licensing information for each image without having to figure out where to look. Bing also pioneered infinite scrolling for image search results, though it’s no longer unique – Google now offers this feature, too.
Video search is also more hassle-free with Bing, despite YouTube being a Google brand. When you search for a video on Bing, the results come up as a thumbnail grid. You can then watch the videos without leaving the SERP.
Perhaps the biggest difference between Bing and Google is their amount of influence in a fast-growing subsection of online searching: those done through voice-assisted devices. In 2017, an estimated 35 million Americans used one of these devices at least once a month. Of those millions, more than 70% were Amazon Echo users – and Amazon’s Alexa is powered by Bing.
Five Bing SEO tips to implement for optimization
You will often find that optimizing for Bing SEO is much like optimizing for Google SEO. Both search engines use the BERT algorithm – which means keyword stuffing, manipulative link-building schemes, and other questionable tactics won’t work.
However, there are certain things you can do to take your search engine optimization a notch up with Bing. Below are five tips you can apply to your current marketing initiatives.
1. Claim and list your business on Bing Places
Google has Google My Business, Bing has Bing Places. The goal of these two is similar: to deliver the best and more useful local search results to its users. Claim your business on Bing Places and create a listing to improve your local SEO ranking performance.
Note that Bing rewards websites that put their location details on prominent display. Bing’s algorithm also considers information from third-party sources, such as social media platforms like Facebook. To optimize your Bing SEO presence, make sure you’re ranking in Facebook’s local search engine, too.
2. Improve SEO through Bing Webmaster Tools URL indexing
After claiming your business, use Bing’s Webmaster Tools to index your website.
You will need to sign in to your Bing business account – which may use your Outlook, Hotmail, or Microsoft login – and verify ownership of your website using a back-end XML sitemap.
Like any other search engine, Bing’s algorithm will better handle and understand your content if you employ categories and tags to make your website’s pages more discoverable. Should you work on this, you can expect Bing to deliver better search results and ad experiences involving your brand.
3. Pay extra attention to on-page SEO for Bing
While backlinking still helps with Bing SEO, clever and contextual keyword utilization is much more relevant. To rank for Bing, concentrate your efforts on on-page SEO rather than off-page SEO.
However, certain tricks will work better than others. For instance, Bing seems to prioritize content with exact keyword matching in page titles, meta descriptions, and web content. You may want to sacrifice smooth readability occasionally for long-tail keywords verbatim.
Using keywords in URL slugs, subheadings, and in the first paragraph of your content are also good practices to follow if you want to see your website nearer the top in Bing SERPs.
4. Maintain a genuine online social media presence
Bing’s webmaster guidelines tell us that social signals weigh heavily in its ranking algorithm. What this means is that your social media presence matters more to Bing than it does to Google. We touched on this briefly when we talked about claiming your business on Bing Places.
How your social media performs helps Bing judge the quality of your content. So, make sure you’re not buying likes or follows, or posting without a clear brand voice.
What does Bing mean by “social signals”? These are social media shares and interactions, typically on industry-leading platforms like Twitter and Facebook. However, you also need to match your social media presence to your target audience. Law firms probably won’t have much use for Pinterest or Instagram, for example, but these platforms could be indispensable for photography studios.
5. Consistently produce great content
Make sure that anything you publish is trustworthy, scannable, readable, and well-researched. Lots of related images to illustrate your points throughout the text content will help, too.
Focus on quality and not quantity. Don’t try to maximize your content by splitting it into several short blog posts. In 2020, the ideal blog post length should be between 2,100 and 2,400 words – enough to thoroughly discuss a topic with authority, but not too long that fluff would be inevitable.