Viral Marketing Made Easy

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Let’s say that you are selling Product X. In order to start moving boxes of Product X out of your warehouse and into the hands of happy consumers, you must get the word out. There are a million and one ways to market Product X. You can buy advertising space in newspapers, magazines, or online. You can rent a billboard. You can create an infomercial. You can run traditional thirty-second spots on television or radio. You can send out press releases in hopes of garnering media coverage. You can joint venture with the producers of Product Y. You can pay some crazy guy on eBay $100 to write Product X on his forehead with a Sharpie and to run around as a human billboard. You can devise an infinite number of marketing strategies.

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